Iranian Digital Diplomacy Towards China: 2019 as a Turning Point

نویسندگان

چکیده

Digital diplomacy is an efficient tool for building close relationships between countries, especially when it comes to people-to-people (P2P). This article aims explore how the Iranian embassy in Beijing uses Chinese social media and reveals motivations changes its behaviour. The main finding was that 2019 a turning point; before 2019, messages were more informative without targeting specifically audience, since have been showing deeper understating local discourse and, therefore, tailored audience. reasons place of Iran China-US trade war, role EU uplifting Iran's status international community, Ambassadors' characteristics background, which switched at end 2018.

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ژورنال

عنوان ژورنال: Asian Affairs

سال: 2022

ISSN: ['0306-8374', '1477-1500']

DOI: https://doi.org/10.1080/03068374.2022.2029054